Two sourced, side-by-side analyses proving why AM/FM radio outperforms every major competing advertising medium — on ROI, reach, frequency, trust, and recall.
Each report below is a complete, fully sourced analysis. Click any section link to open that report at that exact section. Every claim is footnoted. Sources include Nielsen, Dentsu/Lumen, Peter Field/IPA, Morning Consult, Pew Research, Medill/Northwestern, Ebiquity/Gain Theory, Edison Research, MARU/Matchbox, Katz Media Trust Study, and the Radio Advertising Bureau.
Facebook's median ROAS is $2.24. Nielsen sales-effect studies have documented radio returns of $10.59–$12.00. 67% of consumers say they tune out display ads. Radio reaches 93% of U.S. adults every month and cannot be scrolled past. This report documents every dimension of that gap — and shows why radio makes Facebook itself 83% more effective.
Open Full Report →Newspaper weekday circulation has collapsed 67% since 1990 — from 63M to 20.9M. More than 130 local papers closed in the past year alone. Radio reaches 93% of adults monthly, costs comparably, and has documented sales returns of $10.59–$12 per dollar against print's typical $1–$3.94. This report documents the structural collapse of print and the case for audio across every key metric.
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